girlhood.proj

girlhood.proj

GIRLHOOD a Miu Miu x Sanrio collection

GIRLHOOD a Miu Miu x Sanrio collection

Society tolerates cuteness in a young girl but dismisses it in an adult woman. Maintaining that quality thus becomes a hindrance to her credibility.

But what if there is a product that addresses an emotional and identity-related need not yet met by the current luxury market?

This collection aims to legitimize a realm of imagination often dismissed as frivolous by offering a collection that is not merely a visual "era," but a structural foundation for adult female identity.

Girlhood is valid, Girlhood is a part of us.

art diection

graphic design

ui/ux

motion design

branding

in collaboration with

collab

3:59 PM

3:59 PM